What key concept in production control refers to the alignment of production with customer demand?

Demand forecasting is a crucial concept in production control that focuses on predicting future customer demand for products or services. By accurately forecasting demand, businesses can align their production schedules, inventory levels, and resource allocation to meet customer needs effectively. This alignment helps minimize excess inventory and reduces the risk of stockouts, ensuring that the production process is as efficient and responsive as possible.

Effective demand forecasting relies on analyzing historical sales data, market trends, and various external factors that may influence customer behavior. This proactive approach allows businesses to anticipate changes in demand and adjust their production plans accordingly, thus optimizing operational efficiency and enhancing customer satisfaction. By aligning production closely with actual demand, organizations can improve their overall supply chain performance and reduce costs associated with overproduction or inadequate stock levels.